Dove and Marmite maker Unilever faces investigation over green claims
Dove soap and Hellmann's mayonnaise maker Unilever is being investigated over its environmental claims, amid concerns shoppers are being misled. The Competition and Markets Authority (CMA) says Unilever may be overstating how "green" certain products are. Unilever makes household names such as Cif, Dove and the deodorant brand Lynx. The consumer giant said it was "surprised and disappointed" with the announcement and refuted its claims were "in any way misleading". But the CMA said certain statements and language used by Unilever on some of its products "appear vague and broad" and "may mislead shoppers". The watchdog also said some product ingredients were presented on packaging in a way to exaggerate how natural the products seemed, known as "corporate greenwashing". It highlighted Unilever's use of colours and imagery - such as green leaves - as a cause of concern, arguing it could again overstate the products...